The most important advantage that rule utilitarianism as an ethical theory has over act utilitarianism lies in its ability to give full recognition to the moral and social importance of individual rights and personal obligations. to the strategy selected by the rule-utilitarian choice criterion) - even if some individual actions prescribed by this strategy, when considered in isolation, should fail to maximize social utility. In contrast, the moral behavior of rule-utilitarian individuals will have the nature of a cooperative game, played in the normal mode, and involving a firm commitment by each player to a specific moral strategy (viz.
It is argued that the moral behavior of act-utilitarian individuals will have the nature of a noncooperative game, played in the extensive mode, and involving action-by-action maximization of social utility by each player.
This model is then applied to three voting examples. The paper first summarizes the author's decision-theoretical model of moral behavior, in order to compare the moral implications of the act-utilitarian and of the rule-utilitarian versions of utilitarian theory.